strengthen your competitive advantage and grow market share

LIVON™

In person

Facilitator to participant ratio 1:16

An innovative business tool that helps companies stand out from the competition.

Celemi Livon™ helps your teams attract and retain targeted clients in extremely competitive markets. It is designed for all leaders who help sales organizations coordinate market investments and resources and promote a precise, consistent company identity.

Organizations need strong alignment between franchise, retail or other operations and the central sales and marketing strategy. Together with a well defined company identity, organizations must consistently strengthen their market niche and competitive advantages to capture greater market share.

Class size

1 day

Format

Best for

Duration

Leaders responsible for Sales, Marketing or Business Strategy

Build and retain a strong customer base and increase market share and profitability

Participants in the LIVON™ program learn:

Celemi Livon™ is a one-day, interactive business training simulation designed to help organizations with widespread sales and distribution networks communicate a precise, consistent identity while differentiating themselves in a highly competitive marketplace.

Celemi Livon™ participants learn to make the most effective use of marketing strategies , while remaining in line with corporate strategy. It helps participants understand how a precise and consistent identity can impact sales and profits. With this knowledge, participants can immediately apply their simulated experiences to their daily responsibilities and help formulate an action plan that addresses their company's specific needs.

Participants are supported by highly qualified, professional facilitators enriched by hands-on business experience, strategic thinking and execution skills.

Many companies around the world have used Celemi Livon™ to:

Develop Strategic Decision Making
Understand Customer Responsiveness
Understand Customer Segmentation
Perform Competitive Landscape Analysis
Improve Net Promoter Score (NPS)
Perform Branding & Image Tracking
Understand Pricing vs Profitability
Understand Marketing Agility

To be successful, you need a strong market position as well as the ability to preserve it and build proficiency in coordinating market investments and resources that promote a precise, consistent identify for your company.

The overriding challenge is to build and retain a profitable customer base. Successful teams will have a clearly defined market segment, and make the most effective use of marketing strategies - often requiring subtle shifts along the way.

This one day program helps participants develop a strategy to attract and retain targeted clients in extremely competitive markets. Key themes covered in this program are marketing, segmentation and differentiation.

The workshop environment is an open and safe place for sharing and exploring ideas and insights. The training design is a simulation based on a case study, where four companies are competing for the same customer segment in a growing market. The exercises covered over the the one day represent five years of operation.

Teams soon learn that their company cannot be everything to everyone, and that competitive positioning is critical. Which current customers should they keep? Which prospective customers should they target? Who will emerge as the market leader? The management team needs to decide on a desired market position and capture it in the most cost-effective way.

Celemi Livon™ teaches participants what it takes to adapt a single (global) corporate strategy to local market conditions. Specifically, it is about communicating a precise, consistent company identity while differentiating from local competitors.

As a result of participating in the LIVON™ program, participants will learn the following skills:

To reinforce competitive advantages and capture greater market share
To attract and retain customers in a competitive atmosphere
To create a strong alignment between franchise, retail or other operations and the central sales and marketing strategy
To explore how to adopt and adapt a global strategy
To identify or strengthen a market niche
To understand the big-picture framework on marketing concepts, market segmentation and consumer behaviour
To create strategic alignment around a central vision